Case Studies – ICOM

The Challenge…

Established in 2004, I-COM have proudly become one of Manchester’s biggest integrated digital agencies. They have an award-winning team, boasting over 40 digital specialists. Despite this, I-COM are always looking for ways to develop themselves further for their clients and requested a training programme to improve their teams’ consultation skills for prospective pitches.

1. A pre-training observation days provided to get ‘under the skin’ of the company, to ascertain the teams’ current challenges and strengths.
2. We provided the highest quality, relevant, tailored training content, liaising directly with their company directors to ensure this. 
3. We delivered a blended training programme to meet their learning needs and ongoing development.
4. We provided live business simulation Real Play practice day assessments, both prior and post training.
5. We provided development plans, with in depth verbal and written feedback.
6. We led one-on-one coaching for their key Business Development Managers.
7. We ensured the embedding of new skills, with practice and post-training coaching support.

“Take Effect practice what they preach!” – I-COM International.

I-COM saw a difference in sales immediately, within the first few weeks of training, including winning a large six-figure contract that they were not expecting to achieve.

Their pitch consultations saw an increase in…